Jamaica’s Reggae master Shaggy plans to ‘mash up' Rwanda this weekend.
Mr Lover Lover will be performing at Amahoro National Stadium, December, 13, said Amini Gafaranga, the MTN Rwanda Business Development Manager.
"Our major aim is to promote the local entertainment industry by hiring international Grammy Award winners," Gafaranga explained why MTN Rwanda is partly sponsoring the concert.
Adding that, "We're also trying to inspire local artistes so that they can also hit international music charts."Maggie Kanyana, founder of 4Real Promotions, a local company that helps local artistes said their target is to improve Rwanda's entertainment industry.
Region and local artistes will also perform during the concert. They include, Rwanda's hip-hop master, Rafiki Mazimapaka, aka Choga Style, Miss Shanel, Family Squad crew.
Emerging in the early '90s, Shaggy was the biggest crossover success in dancehall reggae. Not only did he become the genre's most commercially potent artist in the international market, he was also more than just a typical flash in the pan, managing to sustain a career over the course of several highly popular albums.
Since his debut album, Shaggy has ridden a wave of popularity with a string of hit singles.
He has released seven albums including: 'Lucky Day', 'Hotshot and clothes Drop' and sold over 20 million albums and he is one of the reggae artistes who always have a new record pulsing through the dancehall market.
In 2008, Union of European Football Association (UEFA) chose Shaggy to record the official anthem for the Mascots (Trix and Flix) of the Euro 2008 football tournament held in Austria and Switzerland. The song is called "Feel the Rush".
His latest effort has matriculated another hit single sealed with his signature sly flavor. Entitled “Bad man don’t cry” , the song is supported by a beautifully shot video directed by Jamaican Director Jay Will, a crème de la crème’ videographer who has all the creative muscle to hit Hollywood hard and fast.
Source : Now public.com