Bolt helps JTB to international tourism Award PDF Print E-mail

DOES Usain Bolt ever stop winning? Fresh from winning his second successive Laureus World Sportsman of the Year award, Bolt's presence in three commercials for the Jamaica Tourist Board (JTB) helped it win first prize in its category at the International Travel Trade conference in Berlin, Germany.

 

The three commercials feature the 100 metre and 200 metre world record holder running around the island, pausing to admire Jamaica's beautiful scenery, as well as everyday Jamaicans imitating his famous 'Lightening Bolt' pose.

 

"The German market remains enormously important to the Jamaican tourism industry. In 2009 Jamaica saw 20,220 visitors from Germany, representing a 6.6 per cent rise on 2008; showing that even in a recession the German market is still resilient," said Minister of Tourism, Ed Bartlett.

 

“The tourism industry here in Germany has reacted particularly well to the new commercial. Usain Bolt is a hugely popular figure in the country following the World Athletics Championships in Berlin in August last year” said the Minister.

 

The award-winning adverts can be viewed via YouTube:

 

'Speed'

 

'Stop'

 

'Pose'

 


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